Real Estate News
Switching brokerages? Here’s your ultimate brand transition playbook
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact.
Source: Inman Real Estate News
Your 1st 5 minutes with ChatGPT: A no-fear guide for agents
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.
Source: Inman Real Estate News
Homebuyers froze deals at a record rate in August: Redfin
Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin's latest market report. Fifteen percent of contracts, or 56,000, were canceled in August, the highest level since Redfin began tracking the metric in 2017.
Source: Inman Real Estate News
What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints
The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass's systems, agents said.
Source: Inman Real Estate News
Compass-Anywhere: Scale doesn’t mean losing culture and quality
Don't fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition.
Source: Inman Real Estate News